Arizona State Board Nail Technology Practice Exam

If sending birthday cards to clients with special offers, what should the offer typically be?

1. 25 percent discount

2. New product samples

3. 50 percent of total service dollars

4. Buy one get one free service

The correct answer is: 50 percent of total service dollars

When considering special offers to include in birthday cards for clients, providing a significant discount, such as 50 percent off total service dollars, can be particularly appealing. This type of offer not only creates a strong incentive for clients to return for services, but it also fosters a sense of appreciation and value that the client feels from the salon. It can create a long-lasting positive impression and encourage customer loyalty. A higher discount like 50 percent can be more enticing compared to smaller percentages or offers that might not feel as impactful. Clients often look for considerable savings on special occasions, making this approach effective in promoting repeat business and enhancing the relationship between the salon and the client. While sending new product samples or a buy one get one free service can be attractive, they might not offer the same level of immediate value or savings as a substantial discount on a total service. Keeping this in mind, crafting an offer that both recognizes the client's special day and provides a significant benefit is essential for effective marketing.